Guides
How to buy B2B leads and work them
Before you buy: what a B2B lead costs and how to check a vendor. After: the first 48 hours with your leads
One email is not enough: the 6-month follow-up plan for B2B leads
Follow up on B2B leads with 10 touches in 3 weeks by email, phone and the professional network, then one email a month for 6 months. Every template included
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What a B2B lead costs in 2026, and what you get at each price
Vendor price bands for B2B content syndication leads in 2026, what each check adds to the price, our own price per lead, and a way to work out what a lead is worth to you
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B2B lead generation glossary: the words vendors use, in plain English
Plain definitions of 41 terms you meet when you buy B2B leads and follow them up, from ICP and intent to proof link and price per lead, with what each one means for you
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How to buy B2B leads without a sales call
What to ask a lead vendor for instead of a call, our path from a short form to your free leads and a pack, and a test you can run on the free leads
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Is content syndication still worth it in 2026, and how to check a lead
What a content syndication lead is, what is checked before it reaches you, a checklist to run before you buy, and when content syndication is not worth it
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Leads vs meetings vs an SDR: what one pack of leads buys
How a funded founder can compare a pack of leads, an in-house SDR and email-only outreach on one number: cost per held meeting. With the math, the sources and what nobody has measured yet
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The B2B decision committee: who decides, and why to reach 2 or 3 people at one company
A decision committee, also called a buying committee, is the group at one company that decides on a purchase. How big it is in 2026, why a deal with one contact stalls, and how to work 2 or 3 people at one company
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Founder-led outbound after your seed round: the first 30 days
A four-week plan for a funded founder who sells alone: one ICP, 50 people, three emails and three calls each, and one number to judge it by. Every benchmark has its source and date
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How to work your INTENTchart leads
The playbook that ships with every pack: the first 48 hours, who to contact first, three emails, a call plan with the phone rules, what to log, how to judge the pack by held meetings, and when to ask for a replacement
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Quick start: your first 30 days with the leads
One page for the delivery email: what to do on day 0, the order of emails and calls, the phone rules, how to count held meetings and how to report a wrong lead
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Your turn · 2 short steps
Get 10 free leads for your own buyers
Tell us who you sell to. A person picks 10 for you, with name, email and phone
Double-checked by a person · online, then by a call
- 1Your email
- 2Your buyers
Your 10 leads Preview
Waiting for your buyers
- 1You leave your emailWe save your request right away
- 2You tell us about your buyersTitles, sizes and your ICP, as a file or in words
- 3A person picks your 10One per company, each double-checked. In your inbox within 2 business days