Data practices
How lead companies get leads, and where ours come from
Lead companies find people in five common ways. Ours come from B2B content: a professional engaged with a report or a guide on a work topic
Five ways lead companies find people
Each way tells you something different about the person behind a lead. Ask any vendor which one they use
- B2B contentOurs
A professional engages with a report or a guide on a work topic. The vendor sells that person as a lead
- Contact databases
A tool holds the names, emails and phones of many people. You search it and export a list yourself
- Cold outreach
An agency emails or calls people for you. It passes on the ones who reply
- Booked meetings
Callers or emailers book a call with someone in your market. You pay per meeting
- Company signals
A tool shows which companies research a topic. Finding the person to write to is still your job
Where our leads come from
- A professional engaged with B2B content on a work topic, such as a report or a guide. We keep its title and the date
- Before a lead reaches you, a person checked it twice: online, and by a call that confirmed the employer
- You get leads that fit your ICP, not access to a database
We do not name the sites that published the content or the companies we work with. What you can check is the lead itself: each one has a proof link
Where the people are
We deliver people in the United States only. A person outside the US never reaches your file
What our numbers count
Each number on this site is one of five kinds. Here is what each one counts and where it comes from
| The number | What it counts | Where it comes from |
|---|---|---|
| Lead age | At least 9 in 10 leads in a pack engaged in the last 30 days, and none is older than 90 days. We count from the earliest date on record: the content or any check | Our rule since 2026-10-18, counted on the day each pack is delivered |
| Sample leads | Each row matches a real lead we held: role, level, company size, industry, office, the content and its date. We hide the name, company and contacts. We reword the content title without brand names. The office shows a city only when it cannot point to one person | Checked against our leads on 2026-10-17See the sample leads |
| Market prices | What other vendors say they charge per lead. We print their claims and did not measure them | Each range shows its publisher and date on the benchmark pageB2B lead cost benchmarks |
| Our prices | The price per lead in each pack | Our decision. No count is behind itPrices and packs |
| The calculator example | A made-up deal size, meeting rate and close rate that show how the math works | Not from our data. Put in your own numbersCost per lead calculator |
Your turn · 2 short steps
Get 10 free leads for your own buyers
Tell us who you sell to. A person picks 10 for you, with name, email and phone
Double-checked by a person · online, then by a call
- 1Your email
- 2Your buyers
Your 10 leads Preview
Waiting for your buyers
- 1You leave your emailWe save your request right away
- 2You tell us about your buyersTitles, sizes and your ICP, as a file or in words
- 3A person picks your 10One per company, each double-checked. In your inbox within 2 business days