Who does what, and when
Each step names who acts. Our times are business days. The 7 days to report a wrong lead are calendar days
Tell us who you sell to: job titles, company size and topic. Give your work email. No card, no call
Your free 10 arrive with name, work email and phone. All engaged in the last 30 days. If fewer fit, we say how many and why
Open every proof link. Send your usual first message to the people who fit
Reply to our email to ask for an invoice for the pack of 50. A person answers within 1 business day. Before you pay, we check that your buyers can fill it
The pack arrives as one CSV file. At least 9 in 10 engaged in the last 30 days, and none is older than 90 days. Your free leads are separate from it
Check every field of every lead. Name the lead and the wrong field, and we send a new lead
First readout: count wrong fields and replies. They show whether the people are real and the topic fits
Count meetings held. Meetings take weeks to book and hold, so this is the count that says if leads pay for you
On packs of 100 and 200, we write on day 30 to ask how many meetings your leads gave you
What to count, and how
Decide what a meeting is worth to you before the first email. A bar you set after the results bends to what you hoped
| What to count | How to count it | When to look |
|---|---|---|
| Wrong fields | Open every proof link and read every field. A bounced email counts as a wrong work email | Within 7 days of delivery |
| Replies | Count each person who wrote back, yes or no. Auto-replies do not count | After each email in your sequence |
| Meetings booked | Count calls on your calendar with a person from the pack | Each week |
| Meetings held | Count only calls that took place. A no-show is not a meeting | Day 30 after delivery |
| Your meeting rate | Meetings held divided by the leads in the pack | Day 30 after delivery |
Put your meeting rate into the cost per lead calculator. It shows the most one lead is worth to you
If a lead is wrong
- In a pack, tell us within 7 days if any field is wrong or the person has left the company. You get a replacement lead; a refund only if no lead in your ICP is left to replace it
- The free 10 are a trial: no replacement
Four questions to ask any lead vendor
Ask them before you pay anyone, us included. Each one links to our own answer
- Who checked each lead, and how?The two checks on every lead
- Can I see real leads before I pay?See sample leads
- What happens when a lead is wrong?The full terms for a wrong lead
- How old is each lead, and how do you count its age?What our numbers count
Your turn · 2 short steps
Get 10 free leads for your own buyers
Tell us who you sell to. A person picks 10 for you, with name, email and phone
Double-checked by a person · online, then by a call
- 1Your email
- 2Your buyers
Your 10 leads Preview
Waiting for your buyers
- 1You leave your emailWe save your request right away
- 2You tell us about your buyersTitles, sizes and your ICP, as a file or in words
- 3A person picks your 10One per company, each double-checked. In your inbox within 2 business days